The Real World: Real Strategies for Keeping Members, Subscribers, and Searchers from Clicking Away

National Press Club | Washington D.C. | April 17, 2008

Publishers continually face new and changing realities as the digital world dramatically influences user expectations.  Search engines continue to be an impetus for article, rather than issue, discovery.  Measuring user behavior past the first article viewed is critical.  Join us as we discuss selling content at the article level, measuring the true impact and use of your offerings, protecting the integrity of your content, and the effects of the digital age on society membership.

Go to http://seminar.allenpress.com for more information.