Let us use our experience to help you market your society and publication to the right people!

Allen Marketing & Management professionals are available to help whether you need to expand your membership base or increase your journal's circulation.  Together we develop marketing programs targeting both individual and institutional subscribers, aiming to increase revenues and the overall visibility of your journal.

As a customer you will benefit from our experience in marketing to scientific, scholarly and medical institutions and professionals.  We value the knowledge that our clients' journals and associations provide.  In the interest of the continued and expanded dissemination of this knowledge we tailor our promotions to the characteristics and financial situation of each individual client.

Below are some of our activities:

Marketing Campaigns: We develop customized strategies and creative promotional materials to effectively reach your best prospects across North America and around the globe.

These strategies include:

• Direct mail and sample copy promotions
• E-mail promotions
• Members library recruitment promotions
• Exchange advertisements
• Call for papers & call for reviewers promotions
• Web-site consultation
• Bind-in subscription/membership cards
• Library conference displays

Marketing Tracking Reports: We provide you with statistics and data from previous marketing programs in order to continually keep pace with marketing trends and to utilize the most effective available media for various promotions.

Catalogue Advertising: Free advertising space is provided in the Allen Press Buyer's Guide, which is mailed annually to libraries and subscription agencies worldwide.  Now you can reach even more prospects with the Allen Press Electronic Buyer's Guide.

Renewal Programs: We develop and maintain individualized renewal programs to meet each client's needs.  We are able to suggest, devise and implement specialized plans from member and subscriber circulation.

Renewal programs include:

• Design and develop campaigns
• Create renewal materials (late dues notices, subscription notices, letters, etc)
• Schedule and coordinate campaign mailings
• Track campaign results and member/subscriber feedback
• Compile statistical reports
• Assist in implementation of marketing campaigns

As with all services, we prefer to operate under an openly creative partnership with our clients.  We have found that the best ideas develop through the mutual contributions of client and service provider.  We welcome the opportunity to work with you!