5 Tactics to Convert Website Visitors to Journal Subscribers

5 Tactics to Convert Website Visitors to Journal Subscribers

One of the most significant struggles for society publishers continues to be retaining current subscribers and attracting new ones. Over the course of the past decade, scholarly journal publishers have become accustomed to stagnant subscription growth or even year-over-year declines. While there are a variety of marketing and sales strategies a publisher can implement to…
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