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Category: Marketing

More Than Just a New Coat of Paint: Why Allen Press Completely Relaunched its Website

Redesigning and launching a website is no easy feat. There are many factors to consider, including content management systems (CMS), overall design and template theme, mobile optimization features, inbound and content marketing strategies and the effect a new website will have on your audience. Allen Press moved to a WordPress.com hosted website in 2016 during…
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Lead Generation Tactics for Increasing Society Memberships

Watch the video to learn how content marketing can help grow society memberships This webinar dives deep into how associations and societies can use inbound and content marketing tactics to gain new memberships.

5 Tactics for Improving Your Association Website

Top 5 Tips for Improving Your Association Website

We’ve been told since the dawn of time that first impressions are important, and it isn’t any different for websites. When someone visits your society or association website, they should be getting a snapshot of who you are as an organization. What’s the mission of the association? Why do people purchase memberships? What are the…
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Journal Call for Papers: Improving Your Approach

BY TAYLOR FULTON The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do? The answer: a timeless classic—marketing. Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to…
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How Does Your Association Marketing Stack Up?

It’s no secret that member organizations such as societies and associations have been experiencing member attrition for a number of years. In an industry where a decline in members is common, it can be difficult to qualify the success or failure of your own marketing efforts. While the goal of these efforts is ultimately an increase in membership, another helpful tool for…
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