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Category: Online Publishing

5 Tactics to Convert Website Visitors to Journal Subscribers

5 Tactics to Convert Website Visitors to Journal Subscribers

One of the most significant struggles for society publishers continues to be retaining current subscribers and attracting new ones. Over the course of the past decade, scholarly journal publishers have become accustomed to stagnant subscription growth or even year-over-year declines. While there are a variety of marketing and sales strategies a publisher can implement to…
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Journal Website UX Design Tips

UX Design Strategies for Journal Websites

Chances are good that you have visited a journal website that was so easy to use and provided such a seamless readership experience that you bookmarked the website for future visits. This type of experience is an example of great UX design – a facet of web design that is a key driver of digital…
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Tactics for Increasing the Speed of Publication

Tactics for Increasing the Speed of Journal Publication

Watch the Video to Learn Tactics for Increasing the Speed of Your Publication This webinar discusses several tactics for how to increase the speed of journal publication from clear author instructions, efficient peer-review, effective staffing and more. The full transcript of this webinar is available below. Though some of the concepts presented here may be…
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On Display: Google Scholar Adds Quick Abstracts and Journal Branding to Mobile Search Results

Full access to Quick Abstracts on mobile devices gives researchers an easier way to find journal articles On March 21, Google Scholar announced a significant update to its mobile search platform. In an effort to enhance the mobile user experience, search results now include a Quick Abstract. This update is only applicable to mobile devices and…
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Highlights from the 2016 Charleston Conference

BY PETER BURNS / PUBLISHER During last week’s Charleston Conference—my first—I had a chance to attend several interesting sessions. Here, I would like to provide a recap of just one, a Thursday afternoon session titled “Is Small Beautiful? The Position of Independent Scholarly Publishers in an Environment of Rapid Industry Consolidation.” Three panelists spoke candidly…
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