Lawrence, KS 66044
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Marketing Services

Our full-service marketing agency serves small businesses, non-profit associations and scholarly publishers from coast to coast. With our results-driven approach, we are insanely committed to understanding audiences and creating impact through personalized marketing and creative insights.

DESIGN & COPYWRITING

We bring your brand to life with inspired design and copy for print materials, websites, email and more. 

DIGITAL MARKETING

Our tailored digital marketing solutions will elevate your organization, expand awareness and get results. 

STRATEGIC PLANNING

Effective marketing plans serve as a navigational guide for both short-term and long-term growth.

MARKETING RESEARCH

Great marketing starts with accurate data. Knowing your audience is more than half the battle.  

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Design & Copywriting

Dynamic creative that inspires action

Impactful visual and written communication is a key component of your marketing strategy. We offer full graphic design and copywriting services to help bring your unique story to life. Our marketing and design team will work closely with your organization to understand the creative and communications strategy and produce real results. 

LOGO DESIGN  & BRAND IDENTITY

Who are you? How does the world see your brand? Our brand identity package includes logo design, value proposition and corporate identity pieces.

DIRECT MAIL  

Direct Mail is back. Let our team of creative experts develop highly targeted and personalized direct mail pieces for your audience.

ADVERTISING

Whether you want to make a memorable first impression or remind people what they love about your brand, our team can create eye
catching advertisements that persuade and inform your audience.

MARKETING SALES & COLLATERAL

Brochures, flyers, business cards – we do it all. Our team can create a collection of media materials to help support your organization’s goals, strategies and tactics.

Digital Marketing

Do you have the right framework in place?

We strive to help organizations leverage their online presence to exceed key goals and objectives. A strong digital marekting plan can increase the visibility of your organization, small business or publication. Our primary goal is to drive traffic to your website, convert leads and support revenue development through both organic and paid digital marketing strategies. 

EMAIL MARKETING

We can help you create measurable campaigns that inspire your audience and drive results.

SOCIAL MEDIA

Active engagement on social media is no longer considered an optional tactic, but a critical component of a brand’s marketing strategy.

WEB DESIGN 

A user’s first impressions are essential for your brand. Our digital marketing strategists and design team can optimize your web presence and tailor it to your unique brand identity. 

LEAD GENERATION

Your marketing and sales funnel is not going to fill itself. Our team of content marketing experts can generate targeted campaigns using the latest lead generation technology.

Strategic Marketing Planning

Your brand’s marketing roadmap

Successful marketing strategies and tactics aren’t invented overnight. It takes a comprehensive strategic plan to successfully grow an organization, product or publication. Our professional marketing team can assist with setting measurable goals and objectives, performing market research and developing the right tactics to get you where you want to go. Along with a consultative approach, we will provide you a written strategic marketing plan to serve as a blueprint for achieving both short and long-term goals. 

MARKETING PLAN & STRATEGY

Our Marketing Strategists can help you establish short and long-term goals while paving the way for growth-oriented strategies and tactics.

INTEGRATED MARKETING

By planning and implementing clear, consistent messaging across email, direct mail, social media and advertising mediums, organizations can enhance their total reach and return on investment.

Marketing Research

Sound marketing starts with sound data

The most successful approach to marketing is one that is based on in-depth market research, analysis and facts. Researching the target market, understanding your audience and leveraging a competitive position in the marketplace is essential to devloping effective marketing strategies. Through the research and data collected, we tailor your marketing campaigns to your audiences. 

MARKET RESEARCH SURVEYS

From identifying new areas of opportunity to gauging customer satisfaction, the data collected from a market research survey can provide beneficial insights for your organization.

COMPETITIVE ANALYSIS

Completing a competitive analysis allows you to identify your direct competitors, compare price points and target audiences. This analysis will also help your organization develop a unique selling point for your brand, which could determine your positioning strategy and key message points.

Ready To Chat? 

Fill out the form below and receive a free marketing consultation. Together, we can elevate your small business or organization and drive tangible business results.

Latest News

What’s happening at Allen Press? Read our latest blogs. 

Allen Press and Silverchair Announce Partnership to Expand Online Publishing Technology for Society Publishers

LAWRENCE, Kan. and CHARLOTTESVILLE, Va. – December 13, 2018 – Allen Press, Inc. and Silverchair are pleased to announce a new online publishing partnership. Beginning in 2019, Silverchair will be[…]

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Allen Press Installs World’s Fastest Stitcher

Maria Preston-Cargill Promoted to Executive Vice President

Lawrence, Kan. – November 8, 2018 – Allen Press, Inc. is excited to announce that Maria Preston-Cargill has been promoted to Executive Vice President. In addition to her current responsibilities[…]

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scholarly journals

Plan S: Challenges and Opportunities

Following the September 4 announcement of Europe’s still-evolving Plan S, society publishers have been trying to gauge the new funding mandate’s potential effects on its journals. And while some are[…]

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