Grow Your Advertising Programs and Exceed Your Revenue Expectations.
Our Advertising Sales division has a well-known track record of successfully growing advertising programs for the publishers, associations and organizations we represent. Combined with decades of professional experience and a profound understanding of multi-channel advertising strategies, we will meet and exceed your revenue expectations.
Sales Representation
With a highly centralized sales management approach, proactive product evaluation and in-depth analyses into advertising trends, our seasoned advertising sales team will create an environment for sustained revenue growth. Sales Representation services include outbound sales representation, rate consultation, market research, prospect development, media kit creation, and all invoicing and collections.
Administration
The Sales Administration service is designed to assist you with the administrative tasks associated with selling advertising, exhibits or sponsorships. This includes inbound sales, customer service, artwork collection, invoicing and reporting. With our Administration service, your sales staff can focus their efforts on selling while we provide the infrastructure and administrative support necessary to sustain a robust sales program.
Consultation
Looking for an objective third-party opinion? KGL can consult with your staff to help assess and explore sales opportunities for your advertising program. Our team will provide professional guidance in the areas of market analysis, product evaluation, market research, digital media, rate card development, branded sales collateral, prospect development and tracking, sales reporting and selling techniques.
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Latest Insights
Kevin Lomangino discusses the importance of conducting a strategic assessment before renewing a contract or issuing a Request for Proposal (RFP). He highlights how this assessment can prepare your program for growth and greater impact in the next contract term and beyond.
India is rapidly emerging as a global research hub, driven by policy reforms and strong public-private collaboration meaning that beyond ONOS, there will be even more opportunities for publishers to explore. ONOS is set to provide 6,400+ institutions and millions of students and researchers in India with access to 13,000+ journals from 30 publishers.
Since our last Essential AI Reading post back in October 2023, a number of exciting new titles have been released, offering all kinds of fresh perspectives on this rapidly changing landscape.