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Category: Blog

5 Tactics to Convert Website Visitors to Journal Subscribers

5 Tactics to Convert Website Visitors to Journal Subscribers

One of the most significant struggles for society publishers continues to be retaining current subscribers and attracting new ones. Over the course of the past decade, scholarly journal publishers have become accustomed to stagnant subscription growth or even year-over-year declines. While there are a variety of marketing and sales strategies a publisher can implement to…
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Aries Systems and Allen Press Expand Partnership

Aries Systems and Allen Press Expand Partnership, Making Aries Exclusive Peer Review Software Provider

LAWRENCE, Kan. and NORTH ANDOVER, Mass. – April 30, 2019 – Aries Systems and Allen Press are pleased to announce the expansion of an existing partnership and licensing agreement which will make Editorial Manager® the exclusive peer review system powering Allen Press’ PeerTrack™. Allen Press and Aries have partnered since 2007 to provide Authors, Reviewers,…
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Journal Website UX Design Tips

UX Design Strategies for Journal Websites

Chances are good that you have visited a journal website that was so easy to use and provided such a seamless readership experience that you bookmarked the website for future visits. This type of experience is an example of great UX design – a facet of web design that is a key driver of digital…
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Allen Press Launches New Marketing Agency

LAWRENCE, Kan. – April 15, 2019 – Allen Press, Inc is pleased to announce the launch of its new marketing agency – Treefall Marketing + Creative. The full-service agency will focus on supporting businesses and organizations of all sizes by providing graphic design and creative services, digital marketing and marketing strategy services. Treefall Marketing +…
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Celebrating Women’s Contributions to Print, Publishing and STEM

Happy International Women’s Day! Let’s take a moment to learn about some of the great women who were pioneers in the print, publishing and STEM communities. They faced great adversity but didn’t back down for the equal right to work, live and lead their respective industries. Resources: Frances EW Harper Dinah Nuthead Elizabeth Timothy Mary…
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Power of Publishing: Celebrating Black History Month

Each February, we celebrate Black History Month to remember and recognize the important events, people and cultural activities that have shaped our nation. Through this blog, we will highlight some of the first African-Americans who were bold enough to create change through the power of publishing. People like Rev. Peter Williams, Jr., William Hamilton, David…
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Tactics for Increasing the Speed of Publication

Tactics for Increasing the Speed of Journal Publication

Watch the Video to Learn Tactics for Increasing the Speed of Your Publication This webinar discusses several tactics for how to increase the speed of journal publication from clear author instructions, efficient peer-review, effective staffing and more. The full transcript of this webinar is available below. Though some of the concepts presented here may be…
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How to Develop Mission-Based Membership Benefits for Your Association

Watch the Video to Learn How to Grow Your Association. This webinar dives deep into how associations and societies can use membership benefits to grow memberships. The full transcript is also available to read below. What is a Mission Statement? What is your organization’s mission, and how can it impact the growth of your organization…
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More Than Just a New Coat of Paint: Why Allen Press Completely Relaunched its Website

Redesigning and launching a website is no easy feat. There are many factors to consider, including content management systems (CMS), overall design and template theme, mobile optimization features, inbound and content marketing strategies and the effect a new website will have on your audience. Allen Press moved to a WordPress.com hosted website in 2016 during…
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Diversity & Gender Equality: Hope is Not a Strategy

On August 9, 2018 Allen Press published an Open Letter to Printing Industries of America Board of Directors questioning why the PIA Board was so blatantly imbalanced when it came to gender diversity. The open letter resulted in avid social media discussion, countless emails and regularly published articles on the subject of gender diversity and…
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