BY TAYLOR FULTON The competition for quality journal manuscripts is at an all-time high, with more journals, fewer international barriers and sleeker author services than ever before. In times like these, what’s a publisher to do? The answer: a timeless classic—marketing. Okay, maybe this is a little biased. As a Publisher with a keen interest (a.k.a. obsession) with great marketing, I tend to…
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It’s no secret that member organizations such as societies and associations have been experiencing member attrition for a number of years. In an industry where a decline in members is common, it can be difficult to qualify the success or failure of your own marketing efforts. While the goal of these efforts is ultimately an increase in membership, another helpful tool for…
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BY JOANNA GILLETTE On November 17 and 18, the University of Kansas was host to an international symposium, “Envisioning a World Beyond APCs/BPCs.” The event, which was co-sponsored by the University of Kansas Libraries, Open Access Network, Allen Press and SPARC, brought together open access advocates from North America, South America, Africa and Europe. The…
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BY PETER BURNS / PUBLISHER During last week’s Charleston Conference—my first—I had a chance to attend several interesting sessions. Here, I would like to provide a recap of just one, a Thursday afternoon session titled “Is Small Beautiful? The Position of Independent Scholarly Publishers in an Environment of Rapid Industry Consolidation.” Three panelists spoke candidly…
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